James is a Director in PwC’s Data and AI practice and leads PwC’s Trust in AI offering.
He is a recognised expert in designing and embedding Responsible AI governance frameworks that help organisations manage the complex risks associated with AI adoption. James also provides deep insights into the practical implications of regulatory developments, including the EU AI Act.
Together with his team, James is developing innovative services that enable clients to embed trust at the core of their AI strategy—from design and development through to deployment and oversight.
If you’re interested in learning more about how to establish trusted AI systems in your organisation, feel free to reach out to James—he’d be delighted to explore this further with you.
