Course Details

In this session Terry Harmer will be covering the following topics;

  • The importance of marketing for a small business
  • The 8 P’s
  • The SWOT analysis
  • The PEST analysis 
  • Market research
  • Primary / Secondary
  • Quantitative & Qualitative
  • Methods & approaches
  • Market segmentatioProfiling your customers

CPD Course Speaker

NLC Training

Terry Harmer

Terry Harmer is a Member of the Institute of Training & Development (MIITD), a Fellow of the Sales Institute of Ireland, (FSII), a Member of the Marketing Institute of Ireland, (MMII) Member / Qualification, is a Licensed Practitioner of NLP, (NLP Prac.), holds qualifications in Business Administration, a Certificate in Training & Continuing Education, (1st Class Honours, NUI Maynooth), ROI Impact, Measurement, (training on training evaluation and transfer of skills to the workplace) Terry delivers City & Guilds and QQI certified courses and a portfolio of training programmes ranging from a half day to over a year in duration. He is on the Enterprise Ireland Mentor panel, and has been working and training with West Offaly Training and Offaly Local Development Company (West Offaly Partnership) since 2001. Terry Harmer has worked with 22 LEO’s (Formerly Enterprise Boards) since their inception around the country, delivering training on Sales, Marketing, Business Development, People and Management Skills. His engagements for those LEO’s have been with new and established businesses delivering training and operating as a mentor.