CPDStore Ireland

In today's competitive landscape, accountants and their firms face the dual challenge of maintaining financial expertise while also excelling in client acquisition and retention. The "Marketing 101 for Accountants" webinar series is meticulously crafted to transform traditional accountants into savvy marketers, equipped with the knowledge and tools necessary for exponential growth. This essential series unfolds in three comprehensive modules, each designed to tackle the crucial elements of marketing within the professional services sector.

The evolving market dynamics, driven by digital transformation and changing client expectations, necessitate a strategic approach to marketing and lead generation. Accountants must adapt to these changes to not only survive but thrive. In adapting and thriving accountants not only need to innovate but they have to do it while still being true to themselves and their personality.

 By attending this 3 Part Series, participants will gain insights into foundational marketing strategies, learn the most effective lead generation techniques tailored for professionals, and master the art of converting digital engagements into meaningful client relationships. This series promises to enhance your ability to attract, engage, and retain clients, thereby significantly increasing the value you bring to your firm, business, or clients.

Digital Funnels to Human Conversions – The Art of Selling:

Master the art of digital marketing funnels and learn the nuances of converting online engagements into actual sales. This session is designed for accounting firm owners looking to leverage digital marketing to its fullest potential. Learn how to set up effective digital funnels that resonate with your target audience and gain insights into closing sales more efficiently. This knowledge is key to turning prospects into loyal clients in today's digital age. This is not about sales this is about helping the businesses that want the help and support that you can provide and are prepared to pay for good service.

Des O’Neill will cover the following topics during this webinar:

• The Building Blocks to Create a Funnell
• Building a Survey Funnel 
• Building a Webinar Funnel
• Selling without the Sales – The Results Conversation
• Scaling for Growth

By participating in this series, accountants will be better positioned to navigate the complexities of modern marketing, leading to increased visibility, more qualified leads, and higher conversion rates. Equip yourself with the skills to not just meet, but exceed client expectations in a digital-first world. This series is not just about incrementally growing your firm. It’s about intentionally growing your firm. It's about transforming your approach to business in a way that adds unparalleled value to your clients and sets you apart from the competition.

This series is targeted at firm owners. If you are an accountant, bookkeeper or tax advisor who wants to grow your business and work with clients who respect you and value you then this is a must attend session. If you are a senior team member in a firm involved in generating new business this session is for you. If you are a marketer or are involved in new leads or business development this session is for you. Everyone who works in a firm needs to have a focus on growing the business and attracting new ideal clients. This is for everyone who is part or wants to be part of that process.

Course Level: Need to Know