Course Details

Public Relations is one of the most effective tools a company or individual can have at their disposal and acquiring the fundamentals of this skill can improve your marketing, name recognition and business prospects.

 

Rory Egan covers the following areas during this session:

 

  • What exactly is PR?
  • How to plan an effective PR campaign
  • How to identify your image as it stands
  • The difference between generating noise and delivering a message
  • Identifying your public
  • Finding angles for news stories
  • The basics of writing a press release 
  • Social Media
  • Responding to news stories that affect you
  • Finding out who’s who in the press that affect you

CPD Club

Enjoy all of the premium features of the ultimate resource for the Ireland Accounting Community

CPD Course Speaker

Oracle Communications

Rory Egan

Rory’s wealth of experience in communications training is based on his extraordinary life of broadcasting, journalism and business. He presented, and later produced, Good Morning Dublin for five years on 103.2 Dublin City FM. He writes for the Sunday Independent and has previously written for Magill, Village, the Sunday Business Post and the Irish Star on Sunday.

Trained as a Barrister in The Honorable Society of King’s Inns. Rory has been a regular contributor on such programmes as RTÉ’s The Frontline, The Late Late Show and Question and Answers, and on Newstalk’s CultureShock.

Rory was asked to join Carr Communications by its then CEO, Terry Prone, where he worked as their Senior Training Consultant specialising in all aspects of Communications, Media and Interview Training. He has worked with many of the most senior people in the Oireachtas, has given individual training from Student Nurses to Consultants in the medical field and has trained all levels of bankers, solicitors, barristers and businessmen and women.

Rory is one of the most popular members of the After Dinner circuit and has been the keynote speaker at numerous rugby internationals at Lansdowne Road. He was guest speaker at NCB’s Gala Dinner in the National Art Gallery and has spoken at functions all around the country.

Having originally trained in Law, Rory’s business background began when he brought Tie Rack into Ireland. He set up shops in Grafton Street, St Stephen’s Green, Blackrock, Dublin Airport, Merrion, Dun Laoghaire, Tallaght, and Limerick, becoming their largest franchisee worldwide. He later set up a made-to-measure shirt business called Custom Store International and grew it to 24 franchises in the UK.

Rory is one of the most sought-after trainers in the country and his past client’s feedback, recommendations and testimonials have been outstanding.