How To Supercharge the Marketing Plan for Your Accounting Firm (Mar 24)
Category: Practice Growth | Duration: 1hr | Tag: VODEC2405 | Type: Video | Course Level: Foundation | Speaker: Margaret Bradshaw | Date: 06/03/2024 10:00
Course Details
By creating a plan using a performance driven framework, delegates will have a time saving way to run their marketing process. Marketing acts as a connector process and brings together all the other elements in a firm. This course offers a visible way to embed a marketing culture across a firm and develop a marketing machine through a connected marketing plan. This way of working offers opportunities for firms to add value to client service, stay on track for results, always have an agile plan and be able to respond to change quickly.
Margaret Bradshaw covers the following topics during this course:
- Introduction to The Marketing Performance Framework
- Analysis of the 4 key areas that make up the basis for a plan
- 3 key commercial outcomes that drive growth from clients
- External influences
- Conversation, examples
CPD Course Speaker
Red Button Marketing & Training
Margaret Bradshaw
Margaret began her career in hospitality management and operated in a number of hotels around the South of England before moving to the North East in her early 20’s. From there she moved into the field of recruitment where she worked with Manpower for 3 years covering a range of disciplines. A change of environment when Margaret took a post with a radio station selling advertising before a move into professional services where she spent 20 years as the marketing manager with a leading regional firm. Starting this role in 1998 was at a time when marketing in accounting firms was quite new and it presented a wonderful range of challenges and opportunities. Margaret developed the role, established & supported commercial relationships, introduced processes and made the department a key selling aspect of the firm by introducing a telemarketing function.
The department grew and this cascaded throughout the firm. An exciting marketing led culture was established and results were achieved through communication internally, service focus and putting in systems to track activity and outcomes.
Throughout her career, Margaret has been involved in relationship building, the development of processes, the joining of people and opportunities as well as passionately bringing a sense of focus towards customer service and the associated rewards.
In 2017, the button was born! Margaret set up her own business with a focus on marketing planning. The vision was to highlight the role of a marketing plan in a business so that business owners could access the very process required to make a difference. Now with an accredited training programme and award winning technology solution, Margaret and her team are striving forward and reaching out to new markets. On a personal note, Margaret enjoys music where she is a singer with a local band, loves time with her children, walking around North Yorkshire as well as a good chat over a cuppa with friends.
The department grew and this cascaded throughout the firm. An exciting marketing led culture was established and results were achieved through communication internally, service focus and putting in systems to track activity and outcomes.
Throughout her career, Margaret has been involved in relationship building, the development of processes, the joining of people and opportunities as well as passionately bringing a sense of focus towards customer service and the associated rewards.
In 2017, the button was born! Margaret set up her own business with a focus on marketing planning. The vision was to highlight the role of a marketing plan in a business so that business owners could access the very process required to make a difference. Now with an accredited training programme and award winning technology solution, Margaret and her team are striving forward and reaching out to new markets. On a personal note, Margaret enjoys music where she is a singer with a local band, loves time with her children, walking around North Yorkshire as well as a good chat over a cuppa with friends.